Andrew Goodwins music video theory

1)A relationship between the lyrics and visuals which illustrate amply or contradict the lyrics

2)Seeing the sounds- the relationship between the music (not the lyrics) and the visuals, which amlify or contradict the music

3)Genre- related style and iconography present 

4)multiple close-ups of the main artist or vocalist: the creation of a star image to promote a recognisable brand image

• Voyeurisim (keyword) 
• where in your are they trying to show you that the artist or someone in the video is good looking 
• and encouraging you to see their desirable 
• how are women used in the video? what role do they play ?

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