lo: to explore marketing and promotion of the lego movie to link the methods to target audience 

teasers 
collectables
lego sets 
school supplies
theatrical posters 
tv adverts 
video games 
social media 

promotion examples: collectables out every month in 2014 


Horizontal integration:  the process of a company increasing production of goods or services at the same part of the supply chain. ... Horizontal integration contrasts with vertical integration, where companies integrate multiple stages of production of a small number of production units.